Notes on the episode: [https://www.youtube.com/watch?v=8zcnK6Lx_p4](How To Build an Audience That Buys)

The 5 steps of marketing Remarkable: To be worth remarking about

1. Invent a think that's worth making with a story that's worth telling and a contribution worth talking about.

Is it worth making? Don't need to be original and creative. Copy what works. Use a model that already exists. What we buy outside the essentials like a roof over our head - is a story. A contribution worth making is to weave together possibility, status, affiliation, community in a story that creates tension.

Which group of people

Instead of "MVP", go for "SVM" Smallest Viable Market

For more on business strategy and entrepreneurship, see Business and recommended Business Books.